Mint
Making a credit score actionable
Mint: turning a credit score from a number you are shown into recommendations you can act on, built from the tools Mint already had.
Case snapshot
The situation
Tens of millions of people have a bad score and no idea what to do about it.
A lack of financial knowledge, poor habits and life events contribute to poor credit scores for tens of millions of Americans. Many turn to services like Mint to understand what their score is, why it is what it is, and what they should do to improve it.
The first two of those Mint already answered. The third — what should I do — is the one that turns a dashboard into a product someone comes back to.
My scope
Re-imagine the credit score experience, and make the report produce recommendations.
- The brief
- Re-imagine the Mint credit score experience, and use the information in the credit report to make actionable recommendations to a customer trying to improve their score.
- The constraint
- Recommendations had to use Mint’s existing tools — bill tracking, budgets, credit card offers, goals — so that improving a score and increasing monthly engagement with Mint were the same motion rather than two competing goals.
- What I owned
- The experience end to end: moodboard, wireframes and the visual design.
The hard call
A clean, flat look on a surface people find overwhelming.
Credit is already confusing, and a credit report is dense. I updated the design with a clean, flat look and feel to reduce clutter and give a more streamlined experience, so the score, the reasons behind it and the next step could each be read at a glance.
How the work got made
Moodboard, wireframes, then the visual language.
The craft
The score, the reasons, and what to do next.
What the experience connects
Budgets
Budgets that make sense today and set you up for success tomorrow.
Bills and money together
What is due, when it is due, and what you can pay.
Alerts
Unusual account charges, plus custom tips for reducing fees and saving money.
The score itself
A free credit score, and how to improve it now to get the things you want later.
For the detailed case study, reach out to me (opens Gmail in a new tab).